Nestlé Bear Brand

Bear Brand
Product typeMilk
OwnerNestlé
Produced byNestlé Philippines
CountryPhilippines
Introduced1892 (1892)
Related brandsBärenmarke (Switzerland, under license)
MarketsWorldwide
Previous ownersBernese Alps Milk Company
F.E. Zuellig, Inc. (until 1976)
Ambassador(s)Nida Blanca
Maricel Soriano
Vilma Santos
Eugene Domingo
Michael V.
Kiray
Regine Velasquez
Boy Abunda
Coco Martin
Sarah Geronimo
Websitebearbrand.com.ph
Brand names
Bear Brand Choco, Bear Brand Real Strawberry, Bear Brand Adult Plus, Bear Brand Busog Lusog, Bear Brand Gold

Bear Brand is a drink and powdered milk brand currently owned by Nestlé. The brand is available in most areas of Southeast Asia, East Asia, and Eastern Africa, as well as in Asian stores in the United States and Canada. It was marketed under the brand name "Marca Oso", which is Spanish for "Bear Brand". The brand's Indonesian name is "Susu Cap Beruang".

In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.